Our Story
Arandas Highlands
Every Camarena bottle tells a story over 250 years in the making, a story that began in 1761 in Arandas, Jalisco Mexico—the heart of artisanal tequila production. Here, the centuries-old bell tolls to this day, signaling celebrations and drawing in the community from miles around. This bell, and what it symbolizes to the people, inspired the shape of the Camarena bottle.
The Spirit of the Wolf
In the center of our bottle, the wolves of Jalisco are hiding in plain sight, just as they did in the most sought-after agave fields. Feared and revered for their cunning and fierceness, these wolves are guardians of the agave and of the people of Arandas. Their loyalty demands unwavering respect and an understanding that when you are good to the wolves, the wolves will be good to you.
This spirit is contained within every bottle of the most award-winning tequila, dedicated to the lands where the agave grows, the bell rings and the wild wolves roam. Their story is etched in every bottle of Camarena tequila and within every bottle, there is a story waiting to be told.